WIN-WIN is the Only Way to Keep Your Best People

We are wrapping up contract negotiations for Leadercast 2025: The Legacy of Impact. 

Contract negotiations are no fun.

After you work through the details, the contract process devolves into “Now, let’s imagine the worst-case scenarios and write down how we will handle them if they happen.”

I typically say to my counterpart at that point, “I hate this part, but it is necessary. Even though, I aim to treat each other so well that we will never have to reread this after we sign it.”

Ultimately, I want all of our contracts to be WIN-WIN. 

I was introduced to WIN-WIN by Stephen Covey’s “Seven Habits of Highly Effective People” nearly 35 years ago. 

When I first heard the concept, it was hard for me to grasp. I’m a huge sports fan. (Go, Buckeyes!) and there is no WIN-WIN on the last Saturday of November when Ohio State plays Michigan. 

In fact, for the last three years, it has been LOSE-LOSE. The Buckeyes have LOST the game, and I’ve LOST my joy.  

But off the sporting field, WIN-WIN makes perfect sense. 

Negotiations AND employment relationships need WIN-WIN to thrive and succeed. 

This begs the question: As a leader, do you approach your employees and teammates with WIN-WIN on your mind?

There have been plenty of times in my leadership that I have not. I have approached people with the idea that I need this done. I need you to do it. And I don’t care what you need or what you want. 

But as I strive to be a more effective and human-oriented leader, I am trying to slow down and think WIN-WIN. 

Here are two things that are helping me.

  1. An ABUNDANCE MINDSET.

    The abundance mindset dictates that there is enough for everyone. There is enough time, energy, and money to get what must be done.

    Abundance says I can get what I want/need, and so can the people I work with.

    Fear and scarcity fuel anxiety, which undermines positive outcomes for all.

    So, the next time you approach a situation, remember: THERE IS PLENTY. We can figure out how we both can get what we want.

  2. LISTENING.

    This week, a teammate challenged me on something.  I still believe that my overall concept is correct, but she was 100% right that my timing was wrong.

    I am glad she had the courage to speak.

    I am also happy that I had the humility to listen.

    It’s amazing how much traction comes from people listening and feeling heard.

It takes a lot of discipline to think WIN-WIN, maintain an ABUNDANCE MINDSET, and LISTEN, but as I continue to lead, I genuinely believe it is the only way to keep your best people.

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Brian Rutherford

Brian Rutherford is the Chief Operating Officer for Leadercast. Brian has been telling stories professionally for twenty-five years. Stories that inspire people to see themselves and the world differently. Stories that challenge people to take meaningful action in the world.

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